Often people ask us how is Undeez doing ? Or how is Undeez different compared to the rest of the underwear brands on the market. So where does Undeez finds itself in the underwear brands in South Africa.
Positioning and competing with established brands is extremely difficult especially in a market like South Africa. The buying power is very limited compared to the choice of brands out there. As a small start up brand like Undeez, we needed to find a place in the market for us. We have been trading as an online store for the last couple years and slowly we have been able to identify an area in the market where Undeez can compete with the more well know brands.
Going up against well established brands like Jockey is going to be impossible task. We don’t have the market reach or the manpower to achieve this. However with the help of companies like TakeaLot.com and being able to sell on their marketplace platform. It levels out the playing fields. Now smaller brands like Undeez products will be able to be sold on the same platform as Jockey and co. Introducing us to a large targeted audience who are looking for basic essentials like underwear and socks.
However Undeez still needed to find our niche in the market. Over the last 6 months of 2016 Undeez decided to look at how we see ourselves as a brand. And if we can make any changes that will help us get noticed in the underwear market. Our greatest advantage is quality and price. Being a producer and seller it allows us to keep our quality high in our products and the price down. As we are selling directly to the customer. So with this advantage we can side step the larger brands and position ourselves in the market where people are looking for basic essentials that won’t break the bank.
So with this advantage, we can side step the larger brands and position ourselves in the market where people are looking for basic essentials that won’t break the bank.